Donează Oxigen, the platform through which companies can help save Romania’s forests May 2026

The Donează Oxigen campaign, initiated by Prisum Healthcare and carried out together with Agent Green, continues after seven years of activity as a social responsibility project dedicated to protecting Romania’s natural environment. Through this initiative, Prisum Healthcare aims to create an open platform that companies seeking to support this cause in a concrete way can join.

Through a simple mechanism, the campaign gives consumers the opportunity to contribute to saving forests, protecting biodiversity, and preserving clean air. To date, Prisum Healthcare has donated more than RON 500,000 to Agent Green, the non-governmental organisation that manages the funds and directs them towards environmental protection projects and actions.

“Donează Oxigen began with a simple conviction: forests are essential to life. After seven years of campaigning, we want this project to grow and become a platform in which more companies choose to take part. Romania needs forests, and protecting them is a shared responsibility,” said Ionela Nicolau, CEO of Prisum Healthcare.

A key element of the campaign is its openness to the business community. Donează Oxigen is a Prisum Healthcare initiative designed as an open platform for companies that want to contribute to saving Romania’s forests.

The funds raised through the campaign are managed by Agent Green, a non-governmental, non-profit environmental protection organisation established in Romania in 2009. Agent Green focuses its work on investigating environmental crimes, exposing abuses, and initiating and supporting positive change in areas such as biodiversity, climate change, and the protection of natural areas.

“Every company that joins the campaign can turn an ordinary commercial gesture into an act of responsibility. Donează Oxigen shows that the business community can play a real role in protecting nature when involvement is sustained, transparent, and focused on positive impact,” added Gabriel Păun, President of Agent Green.

The campaign can be identified through the Donează Oxigen logo displayed on participating products. Consumers are encouraged to look for products bearing this logo and, through their purchasing choices, contribute to protecting Romania’s forests.

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About Donează Oxigen

Donează Oxigen is a campaign initiated by Prisum Healthcare, through which companies can donate part of the value of participating products to Agent Green, with the aim of protecting Romania’s forests.

The campaign invites companies to turn the products they sell into a means of supporting nature and biodiversity.

About Prisum Healthcare

Prisum Healthcare is one of the significant companies in Romania’s food supplements market and a relevant supplier of human plasma-derived products, essential in life-saving treatments. The company is present in several European markets, including Romania, Greece, and Turkey, and continues to expand its activity regionally.

Through its social responsibility projects, Prisum Healthcare supports initiatives dedicated to health, community, and environmental protection.

About Agent Green

Agent Green is a non-governmental, non-profit environmental protection organisation.

The organisation carries out investigations, public campaigns, education projects, and civic actions to protect nature and biodiversity.

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